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a core loop? you are here In a loop, you’re learning a skill and updating your mental model. Gamers Gather Customer Insights Early: Rock Bandįemale team + fashion research  crossover appeal to non-gamers Gather Customer Insights Early: Covet Fashionįriends  enthusiasts Female-driven team  strong appeal to female audience Gather Customer Insights Early: The SimsĮarly Hack 4: build & test your Core Loop Gamers Laser-Focus on Early Adopters: Rock BandĮarly Hack 3: gather customer insights earlyĬulture of iterative play-testing There is nothing quite so useless as doing with great efficiency something that should not be done at all. Cultivate relationships with content creators.Key systems Laser-Focus on Early Adopters: eBay Erika Hall author, Just Enough Research you are here Find & delight your early adopters With cost and ridicule for innovations that meet real needs. Market?Successful innovations delight a small early market FIRST Innovation Diffusion Theory Everett Rogers, 1961 Market?Ever heard of Crossing the Chasm? Geoffrey Moore, 1992 Scientist Hack 2: laser-focus on early adopters To play dress-up with real designer clothes? Think Like a Scientist: Covet Fashion Together and feel like a band? Think Like a Scientist: Rock Band Can non-musicians play plastic instruments.Need to build trust online in a marketplace? Think Like a Scientist: eBay Upfront Rock Band The Sims Covet Fashion eBayĭo in a virtual dollhouse simulation? Think Like a Scientist: The Sims Success, minimize time through the Build-Measure-Learn cycle Eric Ries Author, The Lean Startup you are here

Section TwoHow I discovered these HacksCan we generate & validate innovative product ideas Better, Smarter, Faster? To make smart games for a connected worldīreakthrough innovations? Rock Band The Sims Covet Fashion eBay HacksHow do you know if it’s the RIGHT ONE? Think Like a Scientist Laser-focus on Early Adopters Gather customer insights early Build & test your Core Loop Co-create a path to mastery 2 Section Two – 5 Key Hacks for Breakthrough Innovation 3 Section Three – Getting Started: 3 Smart Shortcuts Table of Contents Clarify your strategy & assumptions with the MVP Canvas Gather early-adopter insights with Speed Interviews Turn insights into product design with Habit Stories What We’ll Cover Today Think Like a Scientist Laser-focus on Early Adopters Gather customer insights early Build & test your Core Loop Co-create a path to mastery 2 Section Two – 5 Key Hacks for Breakthrough Innovation Table of Contents What We’ll Cover Today